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HelloWallet

Founded 2009
Chicago, IL and Washington, D.C.

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Programs Offered

  • Financial Wellness


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HelloWallet

HelloWallet is an award-winning personal financial management platform that democratizes access to financial guidance through unbiased tools to track and improve financial health, as well as providing financial education and insights to users. The platform is accessible via a web browser or native iOS or Android mobile app, and leverages behavioral research to inform friendly and thoughtful engagement strategies. Through HelloWallet, members receive a tailored Financial Wellness Score to better understand the status of their overall financial health. To improve their Score, members aggregate their financial accounts in one place, set up a budget, plan their future with interactive planning tools, and view their benefits information, with unbiased guidance provided every step of the way.
Unlike traditional providers of financial education, we provide dynamic tools to meet an individual where they are, and coach them with smart notifications and other engaging features. Our holistic approach takes into account not just wealth but overall financial health, as evident in the various components of our Financial Wellness Score that we provide to each member: Spend Less Than You Earn, Emergency Savings, Credit Card Balance, Health Coverage, Other Loans Balance, Insurance Coverage, Retirement Savings, and, if they own a home, Home Equity.

Value Proposition

We believe in providing our members with the tools necessary to manage and understand their financial life, one step at a time, without ever feeling helpless or overwhelmed. This requires providing members a holistic view of their finances, with everything in one place, without any gimmicks or sales from us. We will never advertise other financial solutions or products to employees. Our sole focus is on providing our users the best possible experience to help them gain control of their financial life, through day-to-day spending such as budget tracking, spending categorization and account updates. HelloWallet also addresses the longer-term parts of our members’ financial lives, such as retirement projections, emergency savings levels, debt reduction, investments tracking and spending trends. Our focus is providing members the tool to feel more in control of their finances.
We have many full-time behavior researchers and financial policy experts that inform our approach and ensure that we continually provide the tools to drive unbiased financial wellness through targeted behavior change. For employers, we provide aggregated insights on their employees’ financial well-being that can help to guide targeted financial wellness initiatives based on their population’s needs.