Meet a Vendor

2MORROW – Meet A Vendor

2MORROW - Meet A Vendor

2MORROW - Meet A Vendor

Shortlister hosted Jo Masterson, CEO and Co-founder, Evelyn Daniels, EVP of Business Development, and Deanna Waters, VP of Participant Success, to discuss 2Morrow unique behavioral model that focuses on new ways to cope with unhelpful thoughts, feelings and urges that get in the way of taking action in alignment with values.


Our thoughts and emotions have a powerful effect on our overall health. When it comes to making changes, most of us know what we “should” do, we just have a hard time getting ourselves to do it. This can be for a variety of reasons. It might feel difficult, or not the right time, or too overwhelming. Maybe it’s because you just plain don’t want to. When feelings like this surface, it’s a good time to ask yourself how the change that you are thinking about making aligns with what is most important to you.


Values work starts to piece together the big picture. Where is your energy going? How do you make the tough choices? What really is the most important to you?

Your values act as your compass by motivating or inspiring you to be the best version of yourself. Unlike a goal – values are not something that can be crossed off a list once accomplished. They shape behaviors both at work and home, and are about what matters to you, how you live your life, and the kind of person you want to be.

It is during the most challenging times that we turn to the familiar – which often includes habits or ways of coping that aren’t helpful for us. We might tell ourselves, “I need this right now”. Think of those temptations in a new way. Do they help you? Are they really what you need?

When we’re busy with day-to-day demands, it’s easy to lose touch with the things that really matter. Add in stress or anxiety, and it becomes even more vital to remember what is important to you. When dealing with change, the ability to check your compass helps to make sure that at the very least, you’re moving toward what matters.

Because when you’re moving in a direction that matters, you’re moving in the right direction.


2Morrow, a digital health pioneer, has been approaching behavior change differently for the past 10 years. They offer an evidence-based suite of complementary digital programs that address the most common behavior and behavioral-related health risks, including nicotine addiction, weight, stress, behavioral health concerns, chronic pain, and life changes via the convenience and privacy of a smartphone.


2Morrow’s values-activated behavioral engine addresses unhealthy behaviors in a whole new way. The programs use an innovative approach called Acceptance & Commitment Therapy (ACT) to help people deal with unhelpful thoughts, feelings, and urges that hold them back from reaching their goals.

2Morrow offers multiple programs for some of today’s most challenging health risks:

  • Tobacco Cessation 
  • Chronic Pain 
  • Stress and Anxiety 
  • Weight 
  • Grief, Loss, and Change

2Morrow’s tailor-made programs provide an additional value with the following benefits:

  • Personalized participant experience including human coach support
  • Reporting dashboard
  • Easy to set up, launch and manage
  • Offer one or multiple programs
  • ACA milestones (for tobacco cessation programs)
  • NRT screening and shipping (for tobacco cessation programs)



2Morrow has cracked the code to significant behavior modification, and with years of data, their engine is getting smarter with every user. 

By understanding behavioral science and tapping into an individual’s core values, they can align desired behaviors with personalized goals that matter to the individual. 

2Morrow supports people as they learn skills and practice acting according to their values. The result is meaningful and significant behavior modification.

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