Shortlister hosted Melanie Hallenbeck, Chief Growth Officer, Jocelyn Purtell, Chief Operating Officer, and Allen Niemynski, Broker & Advisor Relations Executive with benefitexpress, to share insider tips on the importance of communication during times of emergency and to learn how benefitexpress’ suite of communication services are enhancing the employee experience in a time when staying connected matters most.
Communication is at the forefront of benefits administration and benefitexpress is demonstrating its importance with their own workforce. The #BEtterTogether social media campaign is using the power of communication to stay connected during a crisis and giving their audience an inside look into their remote team and commitment to supporting clients—no matter where they are. From virtual town hall meetings and happy hours to SWAG gifts from the CEO, they are #BetterTogether, even when physically apart, and are able to provide the same level of service their clients have come to know and expect.
Benefitexpress has worked hard to implement multiple plan changes to accommodate the impacts of COVID-19. Examples include:
Educating employees on their benefits has always been difficult. But now, during COVID-19, you’re likely experiencing more challenges than ever before; internal communication budgets have been cut, employees are working remotely, and attention is understandably focused elsewhere. Benefitexpress worries about the details of internal communications for you with customized, targeted, and timely methods. Here are some popular examples:
HR and benefits professionals know there is no shortage of benefits communication topics—but how and when to communicate, along with preparing an action plan to deliver the message is where it can get tricky—and even, at times, overwhelming!
To help you get started, benefitexpress suggests focusing on communicating information about benefit offerings that will specifically help employees navigate the uncharted waters of a COVID-19 world, such as:
The COVID-19 pandemic is far from over, making now an ideal time to highlight telehealth service options. Telemedicine is often discussed as an important way to help manage and reduce health care costs and can be a cost-effective healthcare option for employees to avoid leaving home when sick or spreading illness to others.
Urgent care centers are popping up across the country, but many employees don’t know what makes them different from emergency rooms. Make sure to communicate the differences with your employees and provide guidance on how and why they might consider using urgent care during this time.
Stress is no stranger to the modern workforce, and the global pandemic along with other distressing cultural issues of late has only intensified its presence. This is an opportune time to use your communication channels to remind employees of EAP offerings, including an explanation of services offered and specific contact information.
If your organization offers lifestyle benefits, it’s likely there are employees who aren’t using them—but should. Successful communication is key to driving engagement with benefits, both core and voluntary. Make time to remind your workforce of these helpful perks they could be missing out on.
benefitexpress is committed to assisting their search partners during this time and have provided a three-step outline to help brokers and advisers get the most out of their benefits administration partner relationships.
Benefitexpress is still taking business for this year’s annual enrollment and is ready to act fast to provide the communication solution you need.
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