AAA (American Automobile Association) is a not-for-profit federation of regional motor clubs serving over 60 million members across North America. Best known for 24/7 roadside assistance, AAA also offers auto, home, and life insurance, travel planning and booking services, financial products, and a large member discount network. While primarily direct-to-consumer, AAA also markets a Group Membership program to employers: companies can add discounted AAA memberships to their benefits packages, giving staff access to roadside assistance, travel services, and partner discounts. Regional operations run through separately branded AAA clubs under the shared national brand.