Careers at Shortlister

About the Company  

Shortlister is the leading marketplace connecting employee benefits vendors with the brokers and consultants who advise Fortune 1000 employers. Our platform powers RFPs, RFIs, and vendor discovery for the largest benefits consulting firms in the world.  

About the Position 

Own HubSpot, and make it the engine that captures, nurtures, and measures every lead Shortlister generates. 

HubSpot is the job. You are the person who knows the platform properly — the campaigns, the workflows, the data, the reporting — and who makes sure nothing that comes in gets lost. 

Leads reach us from several places: website forms, email campaigns, webinars and events, and LinkedIn. Your job is to capture all of it cleanly, work it through HubSpot, and report on the results. LinkedIn is one of those channels , and you’ll run it hands-on, as an active source rather than something you monitor. 

Responsibilities 

HubSpot — the core of the role 

• Own the platform: contacts, properties, lists, segmentation, lifecycle stages, and plan capacity 

• Build and send email campaigns, including the monthly newsletter 

• Build automated workflows — onboarding, nurture, re-engagement, behavioural triggers — so follow-up happens without anyone remembering to do it 

• Set up and maintain forms, landing pages, and lead capture across every channel 

• Maintain lead scoring so the pipeline reflects reality 

• Keep the data clean: deduplication, verification, validated imports, no junk records 

• Report monthly on leads by source, campaign performance, list growth, and pipeline contribution 

LinkedIn — one of the channels you feed it from 

• Run the Shortlister company page: content, cadence, engagement 

• Grow reach among benefits consultants, brokers, and HR buyers 

• Capture LinkedIn-sourced leads into HubSpot properly attributed, so we can see what the channel is worth 

• Test and optimise — if LinkedIn Ads or lead gen forms earn their place, run them 

Requirements 

Essential 

• Deep hands-on HubSpot experience — Marketing Hub and CRM. This is the non-negotiable 

• You’ve built multi-step automated workflows, not only sent campaigns 

• Comfortable with data at volume: segmentation, deduplication, imports, and the discipline to check before you commit 

• Can build a report that answers a commercial question and explain what it means 

• Practical LinkedIn organic experience — company page, content, engagement 

• Good short-form written English 

• Self-directed; happy to own a system rather than work a queue 

Nice to have 

• HubSpot certification, particularly Marketing Hub or Marketing Automation 

• LinkedIn Ads and lead gen forms 

• B2B SaaS, marketplace, or platform background 

• HR technology, employee benefits, or insurance exposure 

• Macedonian 

What We Offer 

• Career advancement opportunities and working with a smart and motivated team. 

• Flexible work arrangements, because a life/work balance is important to Shortlister! 

• Private health insurance 

• 20 days paid vacation per year 

• Invests in personal and professional growth of employees