About the company
Shortlister is designed to fundamentally improve the RFP process in the human capital space. Our goal is to identify the most compatible vendors with an employer’s budget, demographics, and unique program goals.
Using our own unique proprietary matching algorithm, we have supported searches impacting over 1,000 employers and millions of employees lives. Through using Shortlister, you can make faster, higher quality, and more sustainable selections in the human capital marketplace.
About the position
Shortlister is seeking a Marketing Account Manager who will have full ownership over our webinar and video paid products. The two main products are called Meet A Vendor (MAV) Webinar (clients pay to host a live webinar with the Shortlister audience) and Shortlister Shorts (a 5-minute standardized paid commercial that we record for clients that plays on our platform).
In this role, you will be responsible for managing every aspect of the MAV webinars and Shortlister Shorts, from planning and execution to follow-up. Client service and account management in regard to the clients’ paid products will be a critical aspect of this role.
Additionally, you will be involved in various operational and strategic marketing projects, contributing to the overall success and growth of our marketing initiatives. This is an exciting opportunity to lead key projects and work collaboratively with our marketing team to drive impactful results.
Responsibilities:
- Own the MAV Webinars & Shortlister Shorts: Take full ownership of the Meet A Vendor (MAV) Webinars & Shortlister Shorts, overseeing all aspects from planning to execution.
- Manage Vendor Accounts: Manage the accounts of vendors, ensuring clear communication and timely delivery of all requirements.
- Develop Comprehensive Timelines: Create detailed timelines for each webinar upon booking and ensure all steps are executed on schedule.
- Provide Program Explanations: Offer thorough explanations of various program elements and provide due date reminders to vendor participants.
- Implement Marketing Campaigns: Execute marketing campaigns for each event, including creating invitations, compiling invite lists, building workflows, and posting on social media and blogs.
- Support Marketing Operations: Assist in marketing operations by contributing to the development and successful implementation of marketing campaigns, web-based initiatives, and other marketing communications activities.
Requirements
- Bachelor’s degree in marketing, advertising, or communications
- Past work experience as a marketing account manager or similar role that was client facing
- Excellent English speaking and writing skills
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience with research using data analytics software
- Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office
- Knowledge of HubSpot (Marketing), GoTo Webinar (webinar platform), and MS Excel are a plus, but all SOPs will be taught.
What we offer
- Opportunity to get in on the ground floor of a start up and see your contributions make a direct and meaningful impact on the success of the business.
- Flexible work environment
- Top notch benefits including private health insurance
- Invests in personal and professional growth of employees
- 20 days paid vacation per year