H-E-B, LP

H-E-B RxTRA Advantage is a pharmacy benefit solution designed to deliver affordable prescriptions, flexible plan options, and measurable savings and all while maintaining the trusted, local care Texans expect from H-E-B. Built in partnership with MedImpact, a national leader in pharmacy benefit management, RxTRA Advantage combines deep industry expertise with H-E-B’s commitment to serving communities across Texas.

This program offers tailored benefit designs that help employers manage rising drug costs without compromising member access or experience. Members enjoy competitive copays, access to specialty medications, and support from H-E-B pharmacists who understand their needs. RxTRA Advantage also leverages manufacturer assistance programs to reduce out-of-pocket costs and improve medication adherence.

With a focus on transparency, RxTRA Advantage provides clear reporting and actionable insights to help employers track performance and savings. The program is flexible enough to meet the needs of diverse populations while staying rooted in H-E-B’s values of service, affordability, and care.

Whether you're an employer looking for a smarter pharmacy benefit or a member seeking reliable, cost-effective prescriptions, H-E-B RxTRA Advantage delivers better outcomes through a uniquely Texan approach that's local, trusted, and built to serve.