MAssist (also written MAssist CRM) is a sales and distribution management software platform developed by InnThink Technologies Pvt. Ltd. Its modules include sales force automation (SFA), a distributor management system (DMS), a no-code CRM and lead management tool, in-store promoter, beauty advisor, merchandising, dealer, retailer and influencer applications, van sales, mobile point of sale and business intelligence and analytics. The platform provides visibility of stock and sales across primary, secondary and tertiary channels, a configurable trade scheme engine and gamified incentives and nudges for field teams, and it includes an AI assistant called mAIsy. It integrates with ERP and accounting systems such as SAP, Oracle, Microsoft Dynamics and Tally. Target industries listed on the site are FMCG and consumer packaged goods, consumer electronics, building materials, chemicals and fertilizers, consumer durables and apparel.
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