At SureCo, we believe that custom health coverage leads to better health outcomes—and that shouldn’t come at a higher price tag for anyone. That's why we've spent over decade betting big on the individual market. Our team members were among the first to lobby for the regulatory changes that allowed employers to offer an Individual Coverage Health Reimbursement Arrangement (ICHRA) in 2020. Now, we're paving the way for large employers to adopt the model at scale. We've doubled down on technology to make it possible and customer support to make it frictionless. With 60+ years of combined expertise, we know the ICHRA pros and cons and can customize the benefits program for large groups (150+ EEs) so employers and their benefits consultants only experience the pros.