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JOOL Health, Inc

Founded 2015
Ann Arbor, MI

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Programs Offered

  • Challenges
  • Fitness / Activity
  • Health Risk Assessment
  • Incentive Management
  • Nutrition
  • Online Coaching
  • Sleep Disorders
  • Stress/Resilience
  • Walking (w/ tracking device)
  • Weight Management
  • Wellness Portal


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JOOL Health, Inc

JOOL is a digital health coaching platform, based on the science of purpose in life. JOOL connects with individuals’ lives and organizations’ cultures dynamically across a range of integrated, data-driven behavioral engagement points.

JOOL focuses on each individual user, then gleans profound organizational insights you can use to drive improved health and well-being, enhanced productivity, and greater competitive innovation.

JOOL helps large companies effectively engage their employees in proactive, positive behavior change while delivering powerful, population-based organizational insights.

Value Proposition

By combining leading science, advanced technology, and big data, JOOL Health has created the first personal, digital health coach to deliver Precision Well-Being™. JOOL’s innovative solution helps employers, organizations, health plans, and health systems cost-effectively improve health outcomes, engagement, and performance.

JOOL was designed with the understanding that no two individuals are the same and that positive, health-related behavior change must be intrinsically motivated, highly personalized, and driven by timely, actionable insights.