Avilar Technologies, known as "The Competency Company," has provided web-based competency management and learning management software since 1997, when it pioneered the eLearning marketplace before shifting toward a competency-based approach to workforce development. Its flagship WebMentor product line, launched in 1998, includes WebMentor Skills, a flexible competency management system for skills assessment, gap analysis, workforce planning, and succession/retirement planning, and WebMentor LMS, a learning management system for delivering and tracking online and blended training. Both products integrate with LMS, HRIS, ATS, and performance/talent management systems. Avilar serves corporate, government, and non-profit organizations, citing 25+ years in business, 50,000+ skills assessments, and 150,000+ end users per year. The company is headquartered in Columbia, Maryland.