Bridge Performance Coaching, operating under the CoachCruiting brand, is a small consultancy founded by Sonja Der that blends strategic business coaching with targeted recruiting. Its core offerings include Strategic Coaching for business owners, Leadership Edge for first-time or struggling managers, and Team Building culture programs. The CoachCruiting process pairs a strategic coaching assessment with a targeted recruiting service to help small businesses, franchises, corporations, and nonprofits find candidates who fit their culture, backed by a 90-day replacement guarantee.