bswift was founded as a consumer-driven health plan in 1996 and re-launched as a full-time benefits automation company in January of 2000.
bswift developed its original web enrollment system (Version 1.0) in 1999 as a support platform for a web-enabled health plan, Platinum Health Care. However, when the health plan was introduced to brokerage firms, TPAs and employers in the Chicago marketplace it was the enrollment technology—not the plan—that garnered the most interest. That same year bswift’s enrollment system placed 2nd out of 15,000 entrants in a national Microsoft Best E-Commerce Solution competition. With a favorable market response and recognition from Microsoft, bswift decided to focus exclusively on its online benefits enrollment and administration business.
We make benefits easy. It’s that simple.
bswift helps customers change the way their employees perceive and engage with their benefits through adaptive technology and empowered, compassionate service.
Our intuitive, personalized enrollment experience inspires confidence and connects employees to the resources they need to achieve their personal ambitions.
Working with over 50,000 employers and 10 million members, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement.
bswift is part of Aetna, a CVS Health business (NYSE: CVS) with the shared purpose to help people on their path to better health. For more information about bswift, visit www.bswift.com, and follow us on twitter.
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