bswift was founded as a consumer-driven health plan in 1996 and re-launched as a full-time benefits automation company in January of 2000.
bswift developed its original web enrollment system (Version 1.0) in 1999 as a support platform for a web-enabled health plan, Platinum Health Care. However, when the health plan was introduced to brokerage firms, TPAs and employers in the Chicago marketplace it was the enrollment technology—not the plan—that garnered the most interest. That same year bswift’s enrollment system placed 2nd out of 15,00...
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