Crux is a healthcare technology company that gives employers direct, transparent access to GLP-1 medications for weight management, bypassing traditional PBM economics. The platform pairs flat, direct-to-employer pricing with a compliant HRA-based contribution model, eliminating rebate opacity and hidden margin capture. Crux was built for employers who understand the value of GLP-1s but cannot afford to cover them under opaque, misaligned PBM pricing architecture.