Finnita is a student loan enrollment service positioned as an employee benefit for employers in education, healthcare, government, and nonprofit sectors. Rather than educating borrowers about federal income-driven repayment (IDR) and Public Service Loan Forgiveness (PSLF) options, Finnita's team fully enrolls them, handling paperwork, employer certifications, and mandatory annual recertification. The service is free to employers; borrowers pay Finnita directly, with the company citing an average savings of $468/month and a 98% enrollment success rate.