IMPAX

IMPAX is a sales performance company that provides B2B sales training and consulting for organizations that sell on value rather than price. Its training covers sales and account management and sales management, and it also offers opportunity coaching, consulting and speaking engagements. IMPAX describes its approach as helping organizations adopt a value-based approach to sales and customer management, and it addresses challenges such as new customer acquisition, customer retention and growth, competitive differentiation, commoditization of value, sophisticated procurement environments and coaching to maximize performance. Programs are delivered through several methods, including its NxtGen process and an online learning portal for clients. It publishes case results and resources and offers a store for purchasing materials.