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10 Intent Data Statistics that Every Marketer Needs to Know in 2023

Intent data provides a collection of information about prospects and their online activities. When online users or companies are doing extensive research to find solutions to their pain points, their online activity creates subtle buying signals that unveil their intent.  

The valuable dataset of intent data successfully identifies buyers’ location in their purchase journey.  

The statistics below show how intent data can help companies better understand prospects and offer adequate solutions to their needs.  

Intent Data Statistics

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— Written by the <br>Shortlister Editorial Team

— Written by the
Shortlister Editorial Team