In This Post:
Presenters:
Susan Williams
Director, Product Management
Jon Shimp
Head of Sales
Mental health is a crucial aspect of overall well-being, yet it often exists in isolation from physical healthcare. With stress, burnout, and mental health-related disability claims on the rise, organizations are seeking comprehensive solutions to support employee well-being. Seeing the impacts on families and the need for mental health support, Calm Health saw an ever-expanding need for a comprehensive mental health strategy and an opportunity to expand Calm’s products that the users know.
Last week, during our Meet a Vendor webinar series, we had the pleasure to hear from Susan Williams, Director of Product Management at Calm, and Jon Shimp, Head of Sales at Calm, about their approach to mental and physical wellness. We gain exclusive insights into their evolving meditation app into a full-scale mental wellness platform that integrates seamlessly into workplace health strategies. Supplemented with increasing clinical programs and mental health screening, it allows them to build a product that offers customized content for a particular user and the ability to provide access to other benefit options that may be available to them.
About Calm Health
Calm Health has transformed from a simple relaxation app into a HIPAA-compliant mental wellness platform that delivers personalized, condition-specific programs. By leveraging ongoing mental health screenings, Calm ensures individuals receive tailored support based on their unique needs. This approach enhances user engagement and helps organizations guide employees to the right support systems, whether mild, moderate, or severe interventions are required.
World-class specific subject matter experts drive all clinical programs in a particular area, such as medical conditions like cancer and life stages like divorce, grief, or dealing with life events like miscarriage. And that is supplemented by mental health screening.
The Growing Need for Comprehensive Mental Health Solutions
The increasing rates of stress and burnout among employees contribute to high attrition, reduced productivity, and long-term disability claims. Many existing solutions, such as Employee Assistance Programs (EAPs), suffer from low engagement and activation rates. Additionally, healthcare costs are rising at a pace outpacing inflation, making proactive mental health support more essential than ever.
How Calm’s Platform Works
The platform follows a structured four-step process to support mental wellness:
1. Screen: Individuals complete a mental health screening to assess their well-being.
2. Recommend: Based on results, the platform provides personalized recommendations for support and resources.
3. Engage: Users access content and clinical programs tailored to their needs.
4. Re-Screen: Regular follow-ups help track progress and adjust recommendations as needed.
Personalized Mental Health Support
Calm offers a wide range of content and programs categorized into three key areas:
- Condition-Specific Content: Resources designed for individuals experiencing specific mental and physical health conditions.
- Life Experience Content: Support for major life events such as parenting challenges, grief, and women’s health.
- Occupational Content: Tailored programs addressing the stressors of various professional roles, including nurses, physicians, and military personnel.
Upcoming additions to the platform include new programs on loneliness, pain management, integrated weight loss, and substance use disorders, further expanding its ability to address diverse mental health needs.
Delivering Value to Organizations
Calm’s programs are developed by psychologists and well-being experts, ensuring that all content is evidence-based and consumer-focused. Users benefit from guidance provided by trusted voices in the field, such as Dr. Jen Kilkus, Dr. Annalise Caron, and Donovan Beck.
Organizations integrating Calm into their benefits strategy see significant results, including:
- Higher engagement rates: 97% of registered individuals enter a goal or topic within the platform.
- Increased clinical program participation: 53% of users engage with clinical programs, compared to lower engagement seen with traditional EAPs.
- Improved therapy engagement: Users with high anxiety or depression scores are twice as likely to seek outpatient mental healthcare compared to baseline groups.
Furthermore, Calm provides analytics to track mental health trends, measure program performance, and gain insights into employee well-being. Organizations can leverage this data to fine-tune their health benefits and ensure they address the evolving needs of their workforce.
Maximizing Engagement Through Marketing Support
Calm offers a comprehensive marketing toolkit to help organizations boost awareness and participation.
This includes turn-key templates, engagement strategies, and a structured 10-week email journey designed to increase enrollment and engagement.
Get in touch with Calm Health today!
Calm Health continues to innovate and expand its offerings, making mental wellness more accessible and integrated into daily life. As the need for holistic mental health support grows, Calm provides a scalable, data-driven solution that benefits both individuals and organizations.
Interested in learning more? Explore how this platform can transform your organization’s mental health strategy.
For more information, contact:
Jon Shimp – jon.shimp@calm.com
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