In This Post:
Monica P. Fenton, MPH
Senior Director of Consultant Relations
Kennedy Godsey, MBA
Consultant Relations Manager
Presenters:
Women’s health is complex and constantly evolving, with distinct needs at every stage of life. From preconception and fertility to pregnancy, adoption or surrogacy, parenting, and into the later stages of life, no two health journeys are exactly alike. Because of this diversity, a one-size-fits-all approach often fails to provide the meaningful support women truly need. Ovia Health addresses this gap by offering deeply personalized health experiences that adapt to each individual’s unique circumstances.
Through the use of advanced digital tools and powerful data-driven insights, Ovia creates tailored health journeys that evolve alongside its users. The platform intelligently adjusts to a woman’s current stage and goals, whether she’s planning to start a family, navigating the challenges of pregnancy, exploring alternative paths to parenthood, or managing life as a new or experienced parent. By providing relevant, timely, and personalized support, Ovia enhances engagement, empowers women to make informed decisions, and ultimately leads to improved health outcomes across the board.
This session of our Meet a Vendor webinar offered an insightful and comprehensive look at how holistic, clinically informed guidance can redefine support for women’s health. Going well beyond physical care, the conversation emphasized the importance of addressing emotional and mental well-being as essential components of overall health. Monica P. Fenton, MPH, Senior Director of Consultant Relations, and Kennedy Godsey, MBA, Consultant Relations Manager, explored Ovia Health’s innovative model for improving women’s health through personalized care pathways. More than just a tool for navigating family planning, Ovia represents a broader movement – one that champions women’s health in its entirety, driven by intention, empathy, and measurable results.
About Ovia Health
Ovia Health by LabCorp stands out as a comprehensive, data-driven platform that addresses women’s health from preconception through menopause. It offers a unique blend of personalized health journeys, evidence-based guidance, and empathetic care that sets a new standard in women’s health and family planning support. Ovia’s holistic care model recognizes that every family’s journey is different, and each individual deserves support that reflects their unique needs and circumstances.
A Full-Spectrum, Inclusive Solution
Ovia Health is more than just a digital tool—it’s a full-spectrum, intersectional women’s health solution designed to support women at every stage of life. Covering preconception, fertility, pregnancy, postpartum, parenting, menopause, and preventive care, Ovia ensures that no chapter is overlooked. The platform helps close gaps in care, reduce costly outcomes, and empower women to better understand their health risks and choices.
Unlike traditional point solutions or treatment-first approaches, Ovia focuses on prevention and daily engagement. Members interact with the app an average of 36 times a month, reflecting a high level of trust and integration into daily life. For pregnant users, up to 83% enroll in the first trimester or earlier, showing that users value Ovia as a proactive partner in their care.
Designed to prevent gaps in women’s health & reduce costly outcomes
Central to Ovia’s model is its data-powered platform, which uses dynamic health assessments and risk stratification to deliver tailored content, care alerts, and support. Whether it’s daily reminders to aid with shaping member behavior change, symptom tracking or outreach from the in-house Care Team, Ovia builds meaningful, lasting relationships with members.
Each journey is unique, whether someone is managing hypertension during pregnancy or navigating the complexities of menopause. For example, Ovia’s clinical program targeting preeclampsia can lead to up to 18% fewer cases and $23,000 in savings per mom-baby pair. By providing early interventions, like daily medication reminders or low-dose aspirin regimens, Ovia prevents complications before they escalate.
A defining element of Ovia’s approach is its commitment to equity and inclusion. All Care Advocates are women of color certified in perinatal mental health, and the platform captures critical social determinants of health (SDoH) like housing, financial instability, transportation needs, and experiences with domestic violence.
Ovia also applies an intersectional lens in program design, aiming to reduce disparities in maternal health outcomes, especially among communities of color and LGBTQ+ individuals. With content and support offered in both English and Spanish, Ovia ensures accessibility while empowering members to advocate for themselves and their families.
Supporting Menopause with Confidence
One of the often-neglected areas in women’s health is menopause—a stage of life that affects work productivity, emotional wellbeing, and long-term health. Ovia addresses this head-on by offering educational resources, one-on-one support, and daily symptom tracking.
Up to 73% of women do not currently treat their menopause symptoms, yet 75% experience disruptive VMS, including night sweats and hot flashes. With Ovia’s menopause support, members like “Theresa” can recognize they are in perimenopause, log symptoms, explore treatment options, and maintain productivity. The result? An average cost savings of $2,100 per woman per year, and up to a 57% reduction in productivity loss.
Why Employers Choose Ovia
Employers are increasingly recognizing the need to support the complete health journey of their employees, not just isolated conditions. Ovia stands out by offering an end-to-end, integrated solution that amplifies existing benefits instead of duplicating them. The Care Team guides members to in-network services when needed and avoids unnecessary reliance on costly treatments like IVF unless truly necessary.
Ovia’s stability is another key differentiator. Backed by LabCorp, a global leader in life sciences, ensuring long-term reliability for clients and members.
Behind Ovia’s clinical outcomes and platform statistics are personal stories of lives touched and supported. One member shared how the app’s compassionate response to a pregnancy loss brought unexpected comfort during a difficult time. Others have praised the app for creating a safe space to track fertility in today’s political climate or for being more educational than all their past health classes combined.
These testimonials are a testament to the human-centric care Ovia delivers. Whether educating one on the importance of preconception health, guiding someone through pregnancy, helping a parent return to work, or supporting a woman through menopause, Ovia is redefining holistic, inclusive care.
Get in touch with Ovia Health today!
In a world where women’s health is too often fragmented, reactive, or stigmatized, Ovia Health offers a refreshing alternative: preventive, personalized, empathetic, and evidence-based care. By supporting 22 million family journeys (and counting), Ovia is transforming individual health outcomes and is elevating the standard for how we think about and deliver women’s health.
As more employers seek impactful, scalable solutions, Ovia Health’s comprehensive approach makes one thing clear: when you support women’s health at every stage, everyone benefits.
For more information, contact:
Monica P. Fenton – monica.fenton@oviahealth.com
Kennedy Godsey – kennedy.godsey@oviahealth.com
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