While this statement is obvious to those of us working in B2B Sales & Marketing teams, too many organizations are still focused on “lead-based” approaches and individual contacts.
Buyer Intent data is an essential first step that allows your organization to focus it’s time and energy on companies that are currently in-market for the products you offer, without wasting time and resources trying to engage those that aren’t.
In B2B, the buyer is nearly always a group of people working together rather than an individual acting alone. In addition, the number of people involved in the purchase decision continues to increase.
The answers to these questions allow savvy Marketing teams the opportunity to laser-focus their efforts on the organizations they have the highest probability of converting into new clients, while enriching any ABM or marketing-automation tools you use with the data you need to nurture in-market buyers and stay front of mind.
Shortlister Connect is a tool specifically designed to be utilized by the HR and Procurement/Sourcing teams within mid-size, large and jumbo employers. Shortlister Connect allows these teams to efficiently research & identify their optimal vendor partners, track existing vendor relationships & performance and “connect” with other employers to share successes and vendor experiences.
If you are not on the HR or Procurement/Sourcing team within an employer with over 200 employees, you will not be granted access to Connect. Examples of individuals that would not be granted access include, but are not limited to: vendors, students, practitioners, researchers, other non-employers or anyone that is unwilling to identify themselves will not pass our vetting criteria. If you are a consultant, Shortlister offers a specialized product for consultants, called Shortlister Select. You can email Tom Ciccotti at tciccotti@myshortlister.com to learn more about Shortlister Select.
***Shortlister retains the exclusive right to grant or deny access to any party to ensure the privacy of the vendors in our system.
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