Optilegra, Sioux Falls, SD ('South Dakota's Own Vision Plan'), is a regional vision membership plan (not traditional insurance) offered as a voluntary employee benefit, accepted at 150+ vision clinics and LASIK centers across South Dakota, promoted through the South Dakota Retailers Association. Traces roots to Dakota Eye Care, founded by Dr. Jud Bergan in 1990; President/CEO David Bergan since 2002.