Truemed

TrueMed is a payments tool (think PayPal/Affirm for HSA/FSA) that allows health + wellness brands to accept HSA/FSA funds.

We are partnering with leading health and wellness brands such as Peleton, CrossFit, and Barry's and others to drive increased AOV (30%+ for many leading merchants), retention (40% increase in month 2 retention) and LTV.

Our goal is to unlock the $150B in HSA/FSA funds for wellness brands, and make it easy for customers to spend tax-free dollars on their health. We developed this company in close connection with the White House point person on HSA/FSA policy, key members of Congress and metabolic health leaders such as Dr. Mark Hyman. Truemed unlocks tax-advantaged funds for medicine that actually reverses disease. Truemed is a payment method – like Affirm – that enables customers to seamlessly purchase with HSA/FSA.