Vitality Group

Vitality is the world's largest health behavior change company, impacting more than 65 million lives globally. Guided by a core purpose of making people healthier, Vitality helps employers build healthier, safer, and more resilient workforces by transforming population health strategy into individual health action.

For more than 30 years, Vitality has combined behavioral science, advanced analytics, AI-driven personalization, incentives, and human support to help individuals take the actions that matter most for their health. By connecting lifestyle management, prevention, clinical actions, condition management, and employer-sponsored resources into personalized health pathways, Vitality helps people navigate their health more effectively while helping organizations improve outcomes, reduce risk, and manage healthcare costs.

At the center of the experience is Vitality AI, built with Google, informed by over 60m life years of behavioral, clinical, lifestyle, engagement, and claims data across 2,800 data dimensions. It identifies and prioritizes the next best actions for each individual, creating personalized journeys that support prevention, healthy habits, screenings, care engagement, and ongoing health management. Unlike fragmented point solutions, Vitality brings together digital tools, human support, and health services within a coordinated journey, helping employers maximize the value of their health investments while creating better experiences and outcomes for the people they serve.

Vitality is engineered by actuaries to improve risk and not just generate engagement. As members engage in validated health activities, they earn points that contribute to Vitality Status, an independently validated measure of individual health-management effort that creates a transparent connection between engagement and measurable risk reduction. With Vitality Funding Flex, qualifying employers can align healthcare funding directly to Status for guaranteed outcomes.