ValueSelling Associates

ValueSelling Associates provides sales training, coaching and enablement for B2B sales organizations. Its core offering is the ValueSelling Framework, a sales methodology intended to help customer-facing roles sell on value rather than price; the company states the framework has been installed in enterprises since 1991. Other workshops include Vortex Prospecting, a multi-channel prospecting process, along with competitive differentiation and versions of the programs for sales leaders and managers. Delivery options listed on its website include in-person sales training, virtual instructor-led training, sales coaching and eLearning such as the Vortex@Work microlearning program. The company also publishes sales guides and client case studies.