Apprize (bswift)

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Founded 2001
Minneapolis, MN

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Apprize (bswift)

bswift was founded as a consumer-driven health plan in 1996 and re-launched as a full-time benefits automation company in January of 2000.

bswift developed its original web enrollment system (Version 1.0) in 1999 as a support platform for a web-enabled health plan, Platinum Health Care. However, when the health plan was introduced to brokerage firms, TPAs and employers in the Chicago marketplace it was the enrollment technology—not the plan—that garnered the most interest. That same year bswift’s enrollment system placed 2nd out of 15,000 entrants in a national Microsoft Best E-Commerce Solution competition. With a favorable market response and recognition from Microsoft, bswift decided to focus exclusively on its online benefits enrollment and administration business.

Value Proposition

bswift is a multi-tenant “Software-as-a-Service” (SaaS) solution provider. SaaS is a model of software deployment in which the application is part of the service being offered by a vendor. The SaaS model allows the vendor to develop, host and operate software as a service to clients across the Internet, thus eliminating the need to install and run the application on the client’s own computer. This also alleviates the client’s burden and associated expenses of hardware, software maintenance, ongoing operation and support. Users only need access to an Internet browser in order to utilize the system.

bswift incorporates state-of-the-art web technologies and world-class customer service to offer clients a highly configurable solution that meets their needs and requirements.

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