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Fitbit, Inc.

Founded 2007-05-01
San Francisco, CA

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Programs Offered

  • Corporate Fitness Challenges
        – Corporate Challenge Program
        – Corporate Walking Challenge
  • Corporate Musculoskeletal Programs
  • Corporate Nutrition Programs
  • Diabetes Programs
        – Corporate Metabolic Syndrome Vendors
        – Diabetes Management Programs
        – Diabetes Prevention Programs
  • Health Coaches
        – Health Coaching Software
        – Telephonic Health Coach
  • Tobacco Cessation Program
  • Weight Management Programs
  • Wellness Companies


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Fitbit, Inc.

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Over the past decade, Fitbit has emerged as the leading global wearables brand, designing products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3™, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Value Proposition

Fitbit is evolving from its wellness and fitness core with an organizational focus and investment in the health domains of diabetes, heart health, sleep and mental health. As innovators of wearable technology, Fitbit has advanced sensor technology and engaging mobile app experiences to deliver near real-time data and insights (i.e. heart rate, activity, sleep stage, reminders to move, cardio-fitness). Our goal as a company is not just to sell devices or software but to have a meaningful impact on health outcomes thereby reducing healthcare costs.

Fitbit is the #1 wearable brand globally, and we’ve built a foundation that motivates and inspires people to reach their health and fitness goals by tracking activity, weight, sleep, exercise and more. Fitbit by the numbers: – 67M devices sold – Available in 65 countries. – Available in 54,000 stores – 1,300 large enterprise customers – 70 of Fortune 500 Customers – 5M+ users in the 65+ population – Largest global social fitness network – #1 health and fitness app on iOS and Android – Fitbit devices are the most common consumer activity trackers used in clinical research, with over 500 research studies.