It all started on the back of a napkin at a New Year’s Eve party in 2002. Three family members had just cracked the code on how to reduce workplace accidents – by using the proven psychology of reward points to change employee behavior. They took their methodology to market, and it worked so well that their clients started asking if they could use this points model to drive wellness programs as well as safety initiatives.
Meanwhile, 400 miles away, a fitness fanatic was spending his free time creating customized health plans for coworkers....
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