
KIIO - Meet A Vendor
Shortlister hosted Afsana Akhter, Chief Growth Officer at Kiio to share how Kiio’s digital solution for MSK pain can improve employee pain and function and reduce MSK related medical spend.
THE BURDEN OF MUSCULOSKELETAL (MSK) ISSUES
MSK issues are the top cost driver for employment and medical costs, more than cancer, diabetes, or heart disease combined. Statistics show that more than 50% of adults have a musculoskeletal (MSK) issue each year.
ABOUT KIIO
Kiio is a digital therapeutics company changing the care delivery paradigm for musculoskeletal (MSK) pain. Founded in 2012, Kiio’s mission is to empower people with MSK pain to live a better, painless life. As an evidence-based, completely scalable, personalized, and consumer-centric solution, Kiio achieves health and economic benefits for employers, health plans, and their members tackling the most common pains in the low back, knee, neck, and hip.

To achieve this, Kiio’s digital MSK health solution is guiding people through personalized care programs on their smartphones or tablet.
Here are the main pillars:
- Data-driven, evidence-based care designed by an expert clinical team.
- Member-centric, immediate access to care, available anywhere 24/7, easy to use, requiring only a smartphone or tablet.
- Advanced software delivers on-demand personalized guided exercise, education, and virtual coaching – plus 1:1 access to Care Team.
HOW DOES KIIO WORK?
Kiio combines exercise, education, and support to empower members and deliver outcomes.
These are the ways Kiio does it:
- Awareness - Kiio runs multi-channel awareness campaigns to promote employee adoption.
- Screening - Online screening identifies risk, ensures appropriate members join the program and refers to in-network care as needed.
- Care Delivery - Each member’s personalized Kiio program runs a full year, combining exercise, education, and support.
- Reporting - Robust, routine performance reports show adoption, clinical outcomes, and member satisfaction.

THE KIIO ADVANTAGE
Kiio is a broadly applicable, member-centric digital MSK health solution that delivers results and much more:
- Immediate Access - No waiting on shipped hardware/sensors or triage calls (55% use Kiio same day as screening).
- Convenient and Easy - Available 24/7 – use Kiio anytime anywhere (95% say Kiio is easy to use).
- Broadly Applicable - More than 80% screen into the program, and the rest get an immediate referral to appropriate care. Supports members across the pain continuum – preventative, chronic, acute, pre-, and post-surgical.
- Proven Financial Savings - Third-party studies validated medical and Rx savings using claims data – 3-5x ROI in Year 1.
- Integrates with Health Plan and Qualifies for 1st Dollar Coverage - Integrates with Health Plan for eligibility checks, claims billing, care referrals, and reporting. Qualifies for first-dollar coverage under HAS.
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