
SONIC BOOM WELLNESS - Meet A Vendor
Shortlister hosted Danna Van Noy, Sonic Boom Co-founder and CEO (Chief Energizing Officer) to share how Sonic Boom Wellness helps employees prosper with their personalized Digital Wellbeing programs.
ABOUT SONIC BOOM WELLNESS AND THE EVOLUTION OF WELLBEING
Sonic Boom Wellness was founded in 2007 with a vision: Create programs people love and WANT to take part in. With everyone else focused on clinical aspects of wellness, Sonic Boom gamified its offerings, drawing people into the program, and creating the engagement category of wellness.
The founders, Danna and Bryan Van Noy, had no idea they would end up creating a software company, but it quickly became apparent that a digital portal was the most effective way to drive behavior improvement while connecting people virtually.
They disrupted the status quo with wireless activity trackers and gamified steps challenges, but the disruption and evolution doesn’t end there. Programs quickly evolved to take a more holistic approach, aimed at shifting company cultures toward total wellbeing. Now more than ever it’s vital to keep employees feeling healthy, appreciated, and engaged. Sonic Boom uses behavioral economics and motivational theory to adapt its programs, while delivering extensive best-practice consultation and strategic support.

HOW IS SONIC BOOM HANDLING THE PANDEMIC?
The pandemic placed mental wellbeing at the top of the priority list. Still, employers report feeling overwhelmed with return-to-work strategies or figuring out how to keep people connected in their newly remote environments.
Technologically, digital-wellbeing programs like Sonic Boom are equipped to meet these challenges. They go beyond the technology alone – remaining laser-focused on creating effective, stimulating features and personalized programs that people want to engage in, ultimately driving long-term lifestyle improvement for every included party.
Here are the ways Sonic Boom helps employers and employees overcome the pandemic challenges:
- Social connectivity
- Strong focus on emotional wellbeing
- Virtual platform for WFH and remote employees and their families
- Communications and promotions targeted to segments
- Incentives and tracking available for vaccinations and/or testing
- Energized approach that helps with stress and burnout
SONIC BOOM’S NEWEST PRODUCT
At the beginning of 2022, Sonic Boom Wellness will be introducing its newest product – Total Rewards. Total Rewards is for clients needing a customizable incentive-management platform but are not ready for a program as comprehensive and robust as Sonic Boom.

WHY SONIC BOOM WELLNESS?
With the most social, gamified, and customizable wellbeing platform, Sonic Boom Wellness is reputed for its engagement and success in driving health improvement because it has created programs people love and want to take part in, reducing the need for massive incentives. Sonic Boom stands out above the crowd with the following key differentiators:
- White-glove service with proactively consultative account management and top-notch member support
- Emphasis on gamification and social connection to create energized, genuine engagement
- Flexible and robust incentive-management platform
- Highly flexible and customizable platform - a personalized, relevant experience for each member
- Industry leader in Corporate Engagement
- In-house development team that builds all software and programs from scratch
- In-house quality assurance team that maintains a Zero-Bug Policy
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