Kumanu is leading the way to better wellbeing and real intrinsic motivation through our purpose-powered workforce wellbeing platform, Purposeful. We believe that real intrinsic motivation starts with understanding your why — your purpose. Why purpose? As supported by over 1,000 scientific studies, having a strong sense of purpose improves job satisfaction, resilience to stress, overall health, and much more.
Purposeful integrates AI, behavioral science, and personal, social, and organizational determinants of health to deliver personalized, whole-person wellbeing solutions that help employees focus on what matters most to them. By connecting individuals to their core purpose and addressing key health determinants, Purposeful fosters meaningful, lasting behavior change.
Our work is grounded in decades of research across behavioral science, neuroscience, public health, and organizational psychology. Guided by our founder and CEO, Dr. Vic Strecher, a pioneer in digital health and purpose science and professor at the University of Michigan, we translate the latest findings into practical, evidence-based solutions that help individuals thrive, build resilience, and align their daily actions with what matters most.
Headquartered in Ann Arbor, Michigan, Kumanu is dedicated to driving measurable outcomes in employee wellbeing, including reduced turnover, improved mental health, and enhanced engagement.
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