Truth Initiative® is America’s largest nonprofit public health organization committed to inspiring lives free from smoking, vaping, and nicotine. In 2017, Truth Initiative launched the EX Program in collaboration with Mayo Clinic. The EX Program is a digital health program for tobacco addiction that helps all tobacco users--smokers, e-cigarette users, chewing tobacco users, pregnant smokers--quit for good.
The EX Program is the only quit-tobacco program that combines the scientific leadership in digital tobacco solutions from Truth Initiative® with a proven treatment model from Mayo Clinic.
Truth Initiative, a public health nonprofit, has been transforming the culture around tobacco use and inspiring people to live tobacco-free for more than 20 years. The rigor and competitiveness of our science is unmatched.
Our longstanding partnership with the Mayo Clinic Nicotine Dependence Center ensures consistency with clinical guidelines and guides EX Program’s content, structure, and coaching.
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