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Carrot Inc.

Founded 2015
Redwood City, CA

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Programs Offered

  • Tobacco Cessation


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Carrot Inc.

Carrot Inc. is a digital health company focused on helping people quit smoking. Our Pivot program uses an FDA-cleared mobile breath sensor, consumer-grade mobile app, evidence-based quit strategies, behavioral science, and personal coaching to create a new type of experience for smokers. The company was founded by a former Stanford cancer surgeon and is staffed by global leaders in behavioral science, tobacco cessation, medical devices, and consumer product design. Main investors include Johnson & Johnson, New York Life, Khosla Ventures, R7, and Marc Benioff (founder of Salesforce.com).

Value Proposition

Carrot Inc. is a digital health company focused on helping people quit smoking. Pivot uses an FDA-cleared mobile breath sensor, consumer-grade mobile app, evidence-based quit strategies, behavioral science, NRT, and personal coaching to create a new approach for smokers.
NBGH states 85% of employers offer a tobacco cessation benefit. Yet, at best, these programs enroll 7% of eligible smokers annually. With Pivot, we are striving to reach all smokers, regardless of their readiness to quit. We help smokers learn more about their smoking behavior, provide lessons and activities which encourage new/different behaviors, all of which is intended to increase motivation to quit and confidence they can be successful. From marketing to app design; our mobile sensors to our coaching methodology, everything has been created with the goal of approaching tobacco cessation as a consumer experience, instead of a clinical one.
The result: Within weeks, our clients are seeing enrollment rates three to four times higher than their current programs achieves in a full year. Greater engagement, lead to more smoker free employees. Given each smoker costs you, their employer, an extra ,000 per year in excess healthcare expenses and lost productivity, investing in Pivot should be a slam dunk!