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Money Starts Here, LLC

Founded 2009
Bakersfield, CA

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Programs Offered

  • Financial Wellness

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Money Starts Here, LLC

Money Starts Here uses a real-world approach to financial wellness that engages employees, improves financial capacity and produces long-lasting behavioral change. Our programs are created and delivered by Denise Winston, Guinness World Record Financial Literacy Program Creator, and Presenter, frequent media guest and 25-year former banker.

Our financial wellness programs help employees budget, save money for emergencies, get out of debt, avoid predatory lending and better understand, buy and use employee benefits. Money Starts Here has been helping employees from all walks of life take control of their financial life and become empowered consumers since 2009.

Our cloud-based platform provides 24/7 access to actionable and practical content that employees can easily understand and implement, no matter where they are in their financial life. What makes our financial wellness program different, is that we can customize each program to include embedded links to employer-specific resources so employees can get the help they need, when they need it. We are 100% unbiased and dedicated to empowering employees with current and up-to-date information.

Value Proposition

Money Starts Here delivers a powerful financial wellness solution that leads to better financial outcomes for both employers and employees. Rather than just focusing on budgeting, managing debt and retirement needs, we are a point solution that aggregates all the financial wellness benefits an employer may already offer. These include pre-tax accounts (401k, HSA/HRA/FSA), medical, dental, LTD/STD/Life insurance, EAPs and more. We then plug in additional financial wellness products and services a company may bring online, such as student loan repayment, identity theft protection, budgeting tools, short-term employee loans and more. We keep learners motivated, track individual progress and deliver participation reporting that can be integrated with existing health and wellness programs.

Our distinctive approach helps employers leverage a wide range of company resources, achieve business objectives and retain loyal employees who appreciate their salary and benefits while making better financial decisions for their future.