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Truth Initiative

Founded 1989
Washington, DC

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Programs Offered

  • Tobacco Cessation


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Truth Initiative

Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, community activism and engagement, and innovation in tobacco dependence treatment.

Value Proposition

Developed by Truth Initiative in collaboration with Mayo Clinic, the EX Program is a digital tobacco cessation program that personalizes the tools today’s smokers need to quit. The EX Program includes a co-branded quit plan with educational resources and tailored emails, 1:1 coaching with tobacco treatment experts via live chat, a thriving online community for social support, a dynamic and interactive text messaging platform, and easy fulfillment of nicotine patches, gum, and lozenges. Client support includes a suite of promotional material and a reporting package with incentive achievement reporting. For employers and health plans of any size, the EX Program also helps meet requirements for wellness programs under the Affordable Care Act.