VITALITY - Meet A Vendor
Shortlister hosted Kristen Montplaisir, Head of National Sales and Distribution, Lori Serradas, VP of Product Development and Data Analytics, and Kellien Bailey, Senior Director of Strategic Partnerships at Vitality, for a virtual introduction of their latest product offering: Gateway Flex.
WHY VITALITY?
Vitality leverages sophisticated tools to optimize an employer’s investment in health and well-being. They focus on what is proven in changing people’s behavior and improve their health by deploying the right technology, science and analytics, incentives, and expertise in their human capital resources. With almost 25 years of experience helping more than 20 million members, they’ve learned what remaining healthy takes.
Clients choose Vitality for several reasons:
- Measurable Real Impact
- Strategic Partner
- Flexibility
Vitality’s latest product offering is Gateway Flex – a benefits marketplace that gives you a new way to fund and strategize benefits to cater for your workforce’s diverse and rapidly changing needs.
What does Gateway Flex solve for?
- Complexity and fragmentation - Dealing with multiple partners and multiple entry points
- Inefficiency and wastage - Lack of effective engagement
- Lack of data and accountability - Difficulty measuring the impact
- Slow to change - Difficult to pivot during a time of unprecedented change
What makes Gateway Flex so exciting?
- Employers only pay when their employees engage
- With one contract, one source for reporting and one account manager, employers gain access to all of our best-in-class brands like Vida, BrightDime, WellBeats, ClassPass, HealthFitness, and many more with zero wastage
- Employees get to choose what programs they want to use with the help of personalized recommendations from Vitality
How does it work?
- Members are nudged to the marketplace via multiple mediums: promotion, notification for available offers, earning a reward to spend there, and more
- Members shop from a selection of curated partners using earned rewards, personalized offers as defined by their employer, or their own cash. This puts the buying power in the members’ hands – ensuring they are able to engage in what matters to them
- Once they have completed their purchase, timely communications and incentives keep members highly engaged in their benefit
- Their participation results in more rewards, which can be spent in the marketplace on new health products. This places the member on a continuous journey of improved health
What does this mean for you and your employees?
There is nothing more frustrating than not having the data as to what people are doing, what they want, and then having to react after the fact. It makes proving ROI and strategizing benefits challenging. The end result from Gateway Flex is higher engagement, greater satisfaction, and better health results than you or your clients currently experience with a traditional health benefits approach.
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