Retirement and Financial

30+ Employer Branding Statistics that Confirm Your Company’s Brand is Important

Discover how your company's brand impacts today's workforce. Learn how purpose and flexibility boost employee commitment and explore the benefits of a strong employer brand for recruitment and retention.
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Building and maintaining a positive employer brand is paramount nowadays. As people’s needs evolve, a “good job” is no longer only a high-paying one. The latest employer branding statistics show that employees need purpose, flexibility, and inclusiveness to fully commit to their roles. 

The employer brand is the hallmark of the company’s personality.  

Ideally, it reflects the culture and its values. But the distinction between a good and lousy personality rests in the employer’s readiness to adapt to the workforce’s needs. 

All in all, the benefits of good employer branding are many. From boosting marketing efforts and lowering hiring costs to recruiting and retaining top talent, here are some of the latest employer branding stats. 

The Most Significant Employer Branding Stats

The most significant assets of a business are its employees.  

Thus, giving them a voice and acting on their demands is an exceptional employer branding strategy. That, and checking up on recent employer branding stats to stay up to date.

  • Employer branding is a priority for 60% of all companies. (Universum Global Report, 2021) 
  • Before applying for a job, 82% of people consider the company’s reputation and employer brand. That’s an increase of 7% since 2016. (CareerArc, 2021) 
  • 94% of people believe that companies must have a strong purpose. (Zeno, 2020) 
  • The younger generations strive for greater work satisfaction. 41% of Gen-Z employees and 40% of Millennials responded that they’d quit a job if it didn’t fit their personal life. (Randstad Workmonitor, 2022) 
  • Even with a bigger paycheck, half of all candidates will turn down a job offer from a company with a bad reputation. (Glassdoor, 2021) 
  • One-third of Glassdoor users are more likely to respond to a recruiter from a company they recognize than one they don’t. (Glassdoor, 2018)
  • Diversity and inclusion are the main priority for 54% to 59% of large companies, 66% to 74% for very large companies, and 98% for the most attractive employers. (Universum Global Report, 2021) 
  • Three-quarters of U.S. job seekers are more likely to apply for a job if the company maintains an active employer brand. (Glassdoor, 2019) 
  • 65% would read at least five reviews to form an opinion about an employer. (Glassdoor, 2019) 
  • For big companies, localization and personalized brand messaging are important objectives, increasing to 51% in 2021 against 31% in 2017. (Universum Global Report, 2021) 

Branding Statistics that have an Impact on Recruitment

Recruiting is marketing.  

To attain top talent, employers need to market their business. So, what better way to do it than to build a reputable brand? Setting up personalized marketing objectives and using the right recruitment tools can shorten the hiring process time and reduce costs

  • Employer branding remains one of the top ten priorities for recruiters in 2022. (Recruiting News Network, 2021) 
  • H.R. professionals are conclusive (86%) that recruitment is becoming more like marketing. (Glassdoor, 2021) 
  • 86% of job seekers will research a company’s ratings and reviews before applying for a job. (Glassdoor, 2021) 
  • Employees trust other employees more than they would trust  management. 53% think that employees are the best spokespeople in a company, while only 40% trust CEOs. (The Edelman Barometer, 2021) 
  • A survey shows that 96% of employer branding and recruitment specialists use social media. (Content Stadium, 2021) 
  • The top employer branding social media channel is LinkedIn, with 70%. Instagram is a close second with 59%. (Content Stadium, 2021) 
  • Recent employer branding statistics show that most job seekers (86%) use social media to search for jobs, apply, and engage with job-related content. (CareerArc, 2021)
  • When considering a job, 60% of people expect the CEO to speak up about controversial social and political issues of interest to them. (The Edelman Barometer, 2022) 
  • 57% of work candidates say there’s a content gap when looking for information about the company’s role and the working conditions. (PathMotion, 2020) 
  • 60% of candidates will quit before getting to the offer stage if the interview process is too long or complex. (SmartDreamers, 2019) 
  • Using ATS to shorten the hiring process could reduce the 77% of candidates who lose interest if they don’t hear from the employer within a week. (HR Watchdog, 2021) 
  • 63% of job seekers check social media to see if the company supports or lacks workplace diversity. (CareerArc, 2021)

Employer Branding Statistics that Focus on Employee Retention

Motivation and employee productivity increase with strong company culture. Amid the great resignation and increased employee dissatisfaction, companies could reduce turnover by providing employees with perks and benefits. These employer branding statistics tell us how companies can increase retention by taking care of their brand.

  • Retaining the workforce was the number one concern for 49% of employers in 2021. (CareerArc, 2021) 
  • A good salary is no longer enough for 60% of the general public. Instead, they’ll choose a company that shares their values and beliefs. (The Edelman Barometer, 2022) 
  • Work-life balance is a top attribute of an ideal employer. 56% of people aged 18 to 24 said they would quit a job if it prevented them from enjoying their free time. (Randstad Workmonitor, 2022) 
  • Job flexibility is more important than ever, with 83% of all employees agreeing on the importance of flexible hours. Or, 80% of Millennials, and even 79% of people aged 55-67. (Randstad Workmonitor, 2022) 
  • 34% won’t mind a lower salary if their job contributes to society. (Randstad Workmonitor, 2022) 
  • Six out of ten people think that “looking after employees” is the best thing a brand can do. (McCann, 2020) 
  • 30% of employees leave their job in the first three months. Of those, 32% cited company culture as their reason for quitting. (Jobvite, 2018) 
  • After COVID-19, 40% of people disagree with the lack of a work-from-home policy. Of the responders, 20% said they wouldn’t be applying, while 20%

Interesting LinkedIn Employer Brand Statistics

Motivation and employee productivity increase with strong company culture. Amid the great resignation and increased employee dissatisfaction, companies could reduce turnover by providing employees with perks and benefits. These employer branding statistics tell us how companies can increase retention by taking care of their brand.

  • Retaining the workforce was the number one concern for 49% of employers in 2021. (CareerArc, 2021) 
  • A good salary is no longer enough for 60% of the general public. Instead, they’ll choose a company that shares their values and beliefs. (The Edelman Barometer, 2022) 
  • Work-life balance is a top attribute of an ideal employer. 56% of people aged 18 to 24 said they would quit a job if it prevented them from enjoying their free time. (Randstad Workmonitor, 2022) 
  • Job flexibility is more important than ever, with 83% of all employees agreeing on the importance of flexible hours. Or, 80% of Millennials, and even 79% of people aged 55-67. (Randstad Workmonitor, 2022) 
  • 34% won’t mind a lower salary if their job contributes to society. (Randstad Workmonitor, 2022) 
  • Six out of ten people think that “looking after employees” is the best thing a brand can do. (McCann, 2020) 
  • 30% of employees leave their job in the first three months. Of those, 32% cited company culture as their reason for quitting. (Jobvite, 2018) 
  • After COVID-19, 40% of people disagree with the lack of a work-from-home policy. Of the responders, 20% said they wouldn’t be applying, while 20%

Conclusion

These employer branding statistics show the immense role brand plays in every business. But they are just the tip of the iceberg. Employees’ needs are fluent. The good news is that once a company builds trust, its employees become the best brand ambassadors and the driving force for a positive employer brand. 

Written by shortlister editorial team

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