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Well.co

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Well.co Products (6)

   
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Wellness Platform

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Corporate Challenges

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Health Challenges

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Health Coaching

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Health Risk Assessment

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Well-being Education & Content

Product Description

Our philosophy is that the traditional ways of designing and administering wellbeing incentives programs are wasteful and run the risk of incentivizing the healthy people to do what they are already doing. Well has finally leveraged the consumer science principles and technology necessary to build a wellbeing platform that provides... Show More

About this product

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Our philosophy is that the traditional ways of designing and administering wellbeing incentives programs are wasteful and run the risk of incentivizing the healthy people to do what they are already doing. Well has finally leveraged the consumer science principles and technology necessary to build a wellbeing platform that provides the scalable, individualized and dynamic approach benefits professionals have been craving. Well is not just another portal from which to administer your legacy wellness program. Well is a daily health partner for each individual in your organization. Our proactive and personalized health engagement platform merges AI-driven personalization of content and program suggestion with a human approach to improve the whole health of all members. We’ve intentionally built world class consumer and behavioral science techniques into our Health Engine algorithms, creating and dynamically leveraging a fully-personalized incentives model. The combination of this consumer-centric, technology-forward approach with the human touch of our Well Guide team delivers meaningful impact for our members and their employers. Our mission is to be the world’s most effective partner in the advancement of our members’ health and through these innovations, we believe we’re the only platform positioned to be just that.

Min. Group Size

10,000 eligible

Lives Serviced

400,000

Average Cost

Average Cost is Locked

41 RFI Questions RFI questions

RFI questions number is Locked

9 Specific Questions Specific Questions tooltip

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Product Features

✓

Personalized wellness challenges

✓

Health coaching

✓

Health monitoring

✓

Health risk assessment

✓

Activity dashboard

✓

Incentive management

Show All Features

Product Features

×
✓

Personalized wellness challenges

✓

Health coaching

✓

Health monitoring

✓

Health risk assessment

✓

Activity dashboard

✓

Incentive management

✓

Goal setting/tracking

✓

Gamification

✓

Incentive fullfilment

Not Provided.

Well.co Media

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Well.co Info

Founded:

2019

Funding Summary:

150M Series B

Location:

Chapel Hill, NC & Newton, MA

Links:

Employees:

265
We deliver a dynamic engagement system designed to be a next-generation wellbeing partner. Our mission is to provide guaranteed results, high member satisfaction, and sustained health improvement at scale. Since our founding in 2019, we have grown to 265 employees. We partner... Show More

About this vendor

×
We deliver a dynamic engagement system designed to be a next-generation wellbeing partner. Our mission is to provide guaranteed results, high member satisfaction, and sustained health improvement at scale. Since our founding in 2019, we have grown to 265 employees. We partner with eight premier jumbo employers, with three more onboarding in 2025, covering more than 400,000 members.

We offer a personalized health experience. Our platform includes features like multi-day journeys, challenges, and check-ins, all with real-time support from human Well Guides. These guides include licensed nurses, coaches, pharmacists, and social workers who build trusted, long-term relationships with members.

At the core of the experience is our proprietary AI Health Engine, which continuously learns from each member’s clinical and behavioral data to recommend the “next right actions” and optimize incentive levels in real time. Our unique dynamic incentives model ensures that each point value is personalized based on behavior, clinical value, and engagement history.

To keep the experience fresh and effective, our Intervention Design Lab (IDL) deploys hundreds of targeted interventions annually. This multidisciplinary team monitors micro-trends, detects disengagement, and swiftly rolls out evidence-based updates through a rapid-cycle innovation model, ensuring the program evolves with member needs.

Well.co Clients

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