Truth Initiative® is America’s first and largest nonprofit public health organization committed to inspiring lives free from smoking, vaping, and nicotine. Truth Initiative was established and funded through the landmark 1998 Master Settlement Agreement, which resulted in tobacco companies paying states and territories compensation for tobacco-related diseases and losses to local economies.
We have enjoyed a long-standing, exclusive partnership with Mayo Clinic, beginning with co-developing our first digital tobacco cessation program. Based on this success and the need to reach even more tobacco users, we created the EX Program, a premium digital health program for tobacco addiction for employers and health plans that applies evidence-based approaches to achieve positive health outcomes. The EX Program was developed to help organizations that are burdened with the financial and health impacts of smoking, and are frustrated with the poor results they have experienced from traditional corporate wellness programs.
Our combination of powerful digital tools integrated with the supportive accountability of expert coaches and a vibrant online community generates meaningful results for organizations across the country. With eight federally funded studies and 40+ peer-reviewed manuscripts, our expertise in developing effective digital solutions for smoking, vaping, and nicotine addiction is unrivaled.
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