Since 1961, Humana has built a strong foundation by providing a 360 degree view of health for members. In 1991 we began acquiring assets to expand our health and well-being capabilities, investing over $1 billion in health and wellness solutions. The product of these investments is Go365®, a wellness program with a proactive approach to well-being, currently supporting 5 million members.
Go365 helps members understand the details of their health and informs them of ways to improve or sustain their total well-being. Go365 is grounded in actuarial science and behavioral analytics, utilizing behavior change models to effectively measure results. We address the reasons why people find unhealthy lifestyles easier and more appealing, and we work to eliminate barriers while incorporating valuable lessons about motivation and supporting positive behavior. Our goal is to engage members of all risk levels by rewarding them for short-term activities that are in their long-term interest, ultimately creating new healthy behaviors. By working with clients, we develop integrated, organizational health and well-being models, supported by a customized engagement strategy and proven, actionable steps through a four-pillared approach: establish a baseline of health, promote sustainable behavior change, foster a culture of well-being, and plan for the future.
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