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30+ Employee Communications Statistics

30+ Employee Communications Statistics

Effective communication between employees is a key factor in achieving organizational success. 
Miscommunication on any level of the organization creates a domino effect, causing not only financial damages, but also affecting employee satisfaction, motivation and productivity 

Areas for improvement

  • 60% of organizations do not have a long-term internal communication strategy (Workforce, 2019) 
  • Only 15% of respondents said their companies were doing a very good job fostering communication (15five) 
  • 60% of communicators are not measuring internal communications (Poppulo, 2017) 
  • Generational divides are causing problems, Baby Boomer managers and Millennial employees often clash over communication styles (15five) 
  • 40% of Millennials say Boomers are less open, and 38% of Boomers say Millennials are more honest but too brash or opinionated (15five) 

Importance of feedback

  • 70% of respondents said that independently conducted communication audits are the most effective form of feedback (IABC, 2018) 
  • Most employees want continuous positive and constructive feedback (WHRI, 2017) 
  • Emails are the most used feedback channel (95%), but they are the least effective (IABC, 2018) 
  • Most common communication problems are a lack of feedback, using outdated communication methods, and not having an internal communication strategy (Workforce, 2019) 

The cost of miscommunication

  • There is an average loss of $62.4 million per company each year because of poor communication to and between employees (SHRM) 
  • Miscommunication costs smaller companies of 100 employees an average of $420,000 per year (SHRM) 
  • The average cost of miscommunication is $5,200 per employee per year (SHRM, 2017) 
  • 20% of respondents believe their internal communication budget will be cut over the next year (IABC, 2018) 

Channels of employee communication

  • 22% of companies do not use any print channels for communication (Gatehouse, 2020) 
  • 73% of respondents rated the usage of mobile is a top priority (Sociabble, 2019) 
  • Video communication rated as the top digital channel, 68% believe the usage of video will increase by 68% over the next year (Sociabble, 2019) 
  • Two-thirds of respondents rated face-to-face channels, such as conferences and team meetings as very effective (IABC, 2018) 

Common employee communication pitfalls

  • Top challenges in 2020 are excessive volume or communication (45%), hard-to-reach employees (43%), and lack of line manager communication skills (43%) (Gatehouse, 2020) 
  • Most common reasons for miscommunicating are lack of specificity, negative instructions, lack of urgency, lack of appropriate tone, lack of focused attention, lack of directness (SHRM, 2017) 
  • Only 21% of companies say they keep their language simple and jargon-free (IABC, 2015) 
  • 54% of respondents said technology was the main barrier for successful communication (IABC, 2018) 
  • Two-thirds of employees do not receive sufficient information during corporate change (Towers Watson, 2014) 
  • 30% of employees ignore their employer’s emails (DynamicSignal, 2016) 

The value of employee communication for businesses

  • Organizations with highly effective internal communications had 47% higher returns to stakeholders (Tradepressservices, 2019) 
  • 81% of workers value open communication more than perks such as free food and gym memberships (15five) 
  • High-performing organizations, compared to average-performing ones, are twice as likely to keep language simple and jargon-free (IABC, 2015) 
  • The top three activities of internal communication were corporate announcements (87%), helping employees understand the vision and strategy (88%), and encouraging two-way communications with employees (80%) (Gatehouse, 2020) 

Communication leads to an increase in overall employee performance

  • 62% of employees said that accessibility to company information directly affects job satisfaction (DynamicSignal, 2016) 
  • 85% of employees said they are most motivated when they receive regular updates on company news (DynamicSignal, 2016) 
  • 87% of employees want to work for a company that is transparent and open (Atlassian) 
  • 74% of worker would work harder if they were better appreciated (WHRI, 2017

It is essential that employees, regardless of the channel used, have open communication and through continuous feedback can help achieve organizational success.