Innovation in HR is continually redefining how employee performance is measured.
The transition from the old and demoralizing annual review process to new emerging methods has been boosted by the rise and implementation of AI in the workplace. Organizations have recognized the power of collecting data and analyzing it, which allows them to achieve better results and profits.
This has given rise to continuous performance management, especially one supported through AI.
What is Performance Management?
A dedicated workforce force is a vital part of any organization. As such, companies should invest not only in the hiring process of an employee’s life cycle but in their continual improvement.
Recognizing and identifying new opportunities for employees to grow and develop within the company will result in a more engaged and productive labor force.
Performance management’s main objective is to review employee performance and align objectives and goals for the employee.
Traditionally, organizations use the well-known and dreadful annual performance review, which has been criticized for inefficiency. Receiving feedback a few times a year or less does not give any opportunities for employees to correct or improve their work.
Through continuous feedback, employees will have well-defined roles and objectives to be evaluated. Once HR managers can pinpoint areas of improvement, it allows for continual engagement and calibration of goals, performance, and feedback.

What is the Role of AI?
As AI and algorithms have become more advanced and sophisticated, their adoption and use in the workplace has become a fundamental part of any successful organization.
Performance management software gathers employee data and based on that measures and makes career trajectories, performance reviews, and evaluations. By having digitized human capital management, organizations are maximizing productivity and increasing employee engagement.
Clearly defined job roles, valuable feedback, and having a streamlined review process are only some of the benefits these systems can offer.

Benefits Summary
- Better alignment with the company’s goals by having clearly defined roles.
- Higher employee retention rates by having more engaged employees.
- Streamlined and digitalized performance review process.
- Predictive career trajectory lowers “bad hires” costs.
- Transparent, well-rounded, and bias-free feedback.
- Recognizing areas of improvement and professionally developing the workforce.
To summarize, the use of AI-based analytics should not be ignored, as it is an ever-evolving facet of modern companies.
Using a performance system should be a part of any company’s strategy seeking an edge in today’s competitive business environment.
