Based on our Workplace Wellness Trends, we can see that the growing market consolidation is being fueled by employer desire for comprehensive, and thoughtfully integrated, solutions. They’re seeking a member experience that mirrors the consumer grade apps and user experience today’s employees are accustomed to when they engage with companies like Amazon and Netflix. As employers prioritize true employee engagement, an intuitive user experience with personalized communication and recommendations, is an imperative. Employees won’t utilize what they can’t find and won’t engage with a solution that isn’t personalized to their needs and preferences.
With limited time and budget, employers are somehow expected to wade through a rapidly growing vendor landscape to determine which “benefits” (from wellness solutions to the latest HR technology) will allow them to attract and retain the best talent, while producing the health outcomes & productivity improvements that impact the bottom line.