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Latest Articles

How to Track If AI Recommends Your Product 

Buyers now ask AI assistants which vendors to consider, and the answers never appear in a traffic report. Tracking them takes a well-chosen list of questions and a healthy distrust of small samples.

Where AI Gets Its Answers About Vendors 

Buyers now ask AI assistants which vendors belong on the list. The answer gets assembled from pages the vendor did not write, and few vendors have checked which pages those are.

Editors’ Picks

Wellness & Mental Health

Retirement & Financial

Workforce Technology

FCRA & Employer Background Check Practices

FCRA & Employer Background Check Practices

Employee background assessments are subject to legal responsibilities under the Fair Credit Reporting Act. What does an FCRA background check mean for employers, and what do they need to know before doing one?